Challenge: Finding New Clients Beyond Your Local Market
Living in a small town in rural Texas, Gina knew when she started her tax business that she needed to look beyond her local community to find new clients. She was committed to growing her tax service business, but wanted to do so without tapping clients from her former employer in town.
The Solution: Starting a Business Blog
Gina hoped to attract new clients by contributing articles to a local paper on tax information for individuals and small businesses. While she got some attention from her articles she wasn't seeing her efforts translate into new clients. Then Gina, who enjoys learning new technology, began researching how to market her business on the Internet. She discovered that with little or no money, she could reach a much broader audience by developing a blog, an online journal. She then found a web site called blogspot.com that made it really simple to set up her own blog to post articles on tax information for individuals and small businesses. Gina's blog now attracts readers from all over the country which has translated into a 30 percent increase in clients.
