After spending a lot of his personal time and money on the development of his bookkeeping company's web site, Ganesh was frustrated with his poor rankings on the search engines, never appearing in the top results when he searched on "bookkeeping." He was determined to improve the company's search results and make it easier for potential customers to find his business on line.

First, Ganesh had to learn about search engine optimization or SEO, the means by which one can improve how a website is "ranked." A higher ranking website appears higher on the page when someone does a search via Google, Yahoo! or other search engines. Ganesh started by taking a class and attending SEO forums to learn the vocabulary of SEO terms and understand the methods for improving his results. He used "key word" tools to learn terms that people were searching on to find bookkeepers and then "optimized" his site for those terms by including the same keywords in his page titles and body text. Ganesh quickly saw great improvements in his search listings, site visits and new business inquiries.